Tostitos Not Your Average Food Truck Launch
July 2014, we worked with our Toronto Partner, Praxis PR, to bring Tostitos’ Nacho Average Food Truck to Vancouver.
How to launch an international brand into a West Coast city known for its love of local. To kick off the initiative, we hosted a media tasting event to preview the menu. Enlisting the creative talents of well-known local chef Josh Wolfe, the truck served Tostitos chips paired with local flavours and inspired much chatter across English and Chinese media, and online.
Media & Blogger Engagement
Through tailored media pitches, Dunn PR secured over 30 earned features for Tostitos in local media outlets and blogs. English-language hits included: CTV News, TEAM 1040, VancouverScape, Vancity Buzz, 30 Day Adventures and Good Life Vancouver, Cantonese-language hits included: Vancouver Chinese News, New Leaf Weekly and Van Diary – A total of 3.6 million impressions.
Social Media Engagement
Through a campaign involving local bloggers and influencers, the Nacho Average Food Truck generated extensive engagement on Facebook, Twitter, Instagram and Weibo. Utilizing the hashtag #TostitosYVR, there were more than 650 organic shares of blog posts, and over 500 other tweets and comments across these platforms.