Working with Bosa Properties, Dunn Thexton PR crafted a customized campaign to generate awareness about the developer’s newest initiative, BosaSPACE. Our campaign aimed to emphasize BosaSPACE’s uniqueness as a world-first in condo development.
Through tailored media pitches, Dunn Thexton PR secured more than 100 hits for BosaSPACE in major English-language media outlets, including The Globe and Mail, National Post, Vancouver Sun, Global News and CBC News, to name just a few.
With Dunn Thexton PR’s connections to multicultural media, BosaSPACE was featured in prominent Chinese and Punjabi news outlets, including Sing Tao Daily, OMNI Television, Darpan Magazine, Phoenix TV, World Journal, Global Chinese Press and SW Media Group.
Following the BosaSPACE media launch, Dunn Thexton PR invited select bloggers and online influencers to an exclusive lunch. The goal was to generate buzz about BosaSPACE among the Vancouver blog community, leveraging our contacts’ strong social media followings.
The event saw 27 bloggers in attendance, resulting in dozens of blog posts and hundreds of tweets that reached more than 22,369 Twitter accounts and resulted in the #BosaSPACE hashtag trending in Vancouver.
Dunn Thexton PR also partnered with Vancouver blog Miss604.com on a #BosaSPACE social media contest, which saw 309 tweets, 229 comments and a total reach of 55,966 Twitter accounts.