British Pacific Properties – Women in Media High Tea

Background:
In January 2015, Thexton PR became the PR partner for British Pacific Properties, a West Vancouver based community builder with a respected history in British Columbia since 1931. They were not getting the public profile and media interest that they deserve, due to a lack of media outreach and comprehensive communications planning.

Objective:
Generating awareness for the new community of Aston Hill among local influencers and notable media, a Summer High Tea Event was held. With meticulous attention to detail from the carefully curated lunch fare by food enthusiast Erin Ireland to the beautiful china cups, media were treated to an afternoon connecting with the female blogging community. Host and motivational speaker Narges Nirumvala led the charge.

Results:
With over 40 top tier influencers and bloggers in attendance, the hashtag #AstonHillTea trended nationally and had over 1.5 million impressions.

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