Starbucks La Boulange Canadian Launch

In 2015, Dunn Thexton Public Relations was brought on to introduce the West Coast launch of La Boulange for Starbucks Canada in British Columbia.

To generate awareness for the new La Boulange line and to encourage tastings of the new pastry case food items amongst influencers including media and bloggers.

PR efforts resulted in over six million impressions with reach spanning across all platforms including print, broadcast and online in both English and Chinese languages.