Starbucks La Boulange Canadian Launch

Background:
In 2015, Dunn Thexton Public Relations was brought on to introduce the West Coast launch of La Boulange for Starbucks Canada in British Columbia.

Objective:
To generate awareness for the new La Boulange line and to encourage tastings of the new pastry case food items amongst influencers including media and bloggers.

Results:
PR efforts resulted in over six million impressions with reach spanning across all platforms including print, broadcast and online in both English and Chinese languages.

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