There is much focus on influencers, bloggers, and digital strategy in 2022 PR and communications discussion. These are valuable parts of building profile and important dialogue with communities. Still, communicators… Read More »Media Relations, Building Profile and Best Practices
As the new Communications Chair for ULI BC, Rachel Thexton sourced four local sustainability thought-leaders to participate in a virtual Zoom discussion on The Future of Sustainable Building: Mass Timber’s… Read More »Case Study: Rachel Thexton organizes sustainability event as new ULI BC Communications Chair
Firing her PR team, and hiring a new one mid-trial, was not effective and done too late to save her image. Throughout the trial and with the court finding that… Read More »Daily Hive Opinion Piece: Why Amber Heard lost her credibility
Working with Digital Influencers How PR teams can build online profile, while respecting the Influencer role The media landscape changed long ago and now even traditional media outlets often… Read More »Working with Digital Influencers
PR is an important dialogue between you and the public. It gives you an opportunity to share your thoughts, expertise, and recommendations, and can also establish you as an trusted… Read More »PR Mistakes- What to avoid in public relations
Every week there seems to be a new public figure falling from favour online. As behaviours from past and present are available for cut and paste to social media, with… Read More »News: Managing Crisis in 2021