
We connect the dots between traditional news and social media — with compelling stories that have everyone clicking the ‘share’ button.
Media outreach, media training and messaging — crafting the angles journalists want to publish across print, broadcast and online.
Culturally relevant campaigns for B.C.’s diverse communities, with outreach and influencer initiatives across Chinese and South Asian media, WeChat and Weibo.
Cinematic, in-house video and drone storytelling built for social and web. Content that stops the scroll, from ground to sky.
Social strategy, community management, online contests, audits and blogger and digital-influencer outreach so news travels further.
Host of Rachel Thexton Connects — authentic conversations with the media and digital voices shaping British Columbia.
Strategic communications planning and community relations — calm, considered messaging when the stakes are highest.

Thexton Public Relations is a Vancouver-based firm specializing in creative, effective communications strategies using traditional, digital and social media to build profile. We look at each client’s needs from a fresh perspective, crafting customized campaigns that capture the essence of each brand and deliver that message to target audiences. With unrivalled contacts among journalists, bloggers and social media influencers — and, as a multilingual firm, within media outlets serving Metro Vancouver’s Chinese and South Asian communities — we add your voice to timely dialogues that spark conversation with lasting impact.
I have been doing business with Thexton PR for over a decade. Rachel delivers information with thorough research and a savvy knowledge of media and the industry — she is a blessing to any reporter on a tight deadline.
Thexton PR took the time to genuinely get to know who we are and what we do. They shared our story not only with our city, but spread the word nationally and internationally. We could not be more grateful.
Thexton PR stands out in today’s PR landscape because of its people. They make real-life connections and cultivate relationships that go beyond the news desk. I want to tell their clients’ stories because that respect and trust is there.
Working with Rachel doesn’t feel like working with a corporation — it feels like partnering with someone who genuinely cares about your mission. She goes above and beyond with her transparency, honesty, and commitment.
I wanted to take a moment before the year wraps to say a genuine thank you. I’m really grateful for the opportunity to collaborate (and also so grateful for how kind and inclusive you always are when I bring my little one along for the fun). I always appreciate how thoughtful and well-executed your campaigns are, and it truly makes a difference on the creator side. Thank you for trusting me with your brand and for the care you put into the partnerships you build — it never goes unnoticed.
Rachel is consistent and professional. I appreciate her ideas and respect that she knows my work and presents me with angles that are appropriate for my focus area on Daily Hive.
Conversations that unite us for authentic discussion about what’s happening in British Columbia — stories that must be told, issues that need to be discussed, and guests from the media and digital space who are vital conduits of information.
Browse Episodes →“We don't just get you covered — we make sure your story resonates, spreads, and builds something lasting.”