About Us

Thexton Public Relations is a Vancouver-based firm specializing in creative, effective communications strategies using traditional, digital and social media to build profile. We connect the dots between traditional news and social media with compelling stories that have everyone clicking the ‘share’ button.

Thexton PR looks at each client’s needs from a fresh perspective, crafting customized campaigns that capture the essence of each brand. Delivering that message to target audiences, we work to capitalize on profile opportunities and generate awareness.

Thexton PR creates integrated print, broadcast and online campaigns guaranteed to receive optimal results. We add your voice to timely dialogues in the media landscape with a goal of sparking community conversation that has lasting impact.

We have unrivalled contacts with journalists, bloggers and social media influencers. As a multilingual firm, we also have contacts within media outlets serving Metro Vancouver’s Chinese and South Asian communities.


Rachel Thexton


Rachel Thexton

With 11 years of experience, Rachel excels at fresh ideas and crafting customized campaigns. Using personalized outreach, Rachel helps clients reach diverse audiences across both traditional and online media platforms. She has managed strategic communications for clients ranging from corporate to consumer to entertainment brands. Rachel is a strong believer in staying ahead in the digital age and is an avid user of social media platforms to engage with media, bloggers and online influencers.

Dee De Los Santos

Digital and PR Coordinator

Rancy Zhang

Chinese PR and Digital Coordinator

Amber Ni

Chinese Writing Consultant

Michelle Hopkins

Senior Writing Consultant


Media Relations

  • media outreach
  • media training
  • messaging

Digital and Social Media

  • social media strategy
  • social media marketing
  • community management
  • online contests and campaigns
  • auditing and reports
  • digital influencers and blogger outreach


  • product launches and awareness events
  • press conferences 
  • event planning and coordination

Chinese PR, Digital and Social Media

  • Chinese media outreach
  • Chinese blogger and influencer campaigns
  • Chinese digital and social media initiatives on WeChat, Weibo

Influencer Marketing and PR

  • influencer marketing
  • influencer public relations


  • videography for social sharing and websites
  • product and event photography
  • infographics
  • reports
  • newsletter design

Chinese PR

Having a Chinese Public Relations strategy is vital in western Canada and when communicating with audiences in the diverse City of Vancouver.

Not only does Thexton PR provide translation services, but our team members craft communications strategies and pitches tailored to various Chinese audiences. Our pitches are culturally relevant, timely and we are continuously building relationships with Chinese media and influencers.

Clients we've worked with


When we launched BosaSPACE at University District in Central City, we advised Dunn Thexton PR that we were looking for widespread local and international media attention. They responded with a creative campaign that resulted in more than 100 hits for BosaSPACE in major media outlets. Dunn PR held media and blogger events at the presentation centre to generage buzz around BosaSPACE, resulting in the #BosaSPACE hashtag trending in Vancouver. The Dunn Thexton PR team consistently approach us with interesting ideas to help build our corporate profile and we consider them a valued partner.

Daryl Simpson

Senior Vice President

Rachel is exceptional to work with because she not only knows the news, she really cares about it. I’ve worked with her many times over the years on our consumer segments and she has never let me down when it comes to finding and connecting me with the right interviews, characters, information and visuals. She is hands-on, organized and an absolute joy of a human being.

Darcy Matheson

Senior Producer, CTV Vancouver

We’ve worked with Dunn Thexton Public Relations for years, and they are very knowledgeable about local media and blogs. They take the lead on a number of creative initiatives and campaigns in Vancouver, and they always execute quickly and proactively. You could not wish for a more motivated, passionate, and committed partner. I recommend them highly.

Chloe Wang

Founder, VanDiary.com

Rize Alliance engaged Dunn Thexton Public Relations to build our corporate profile beginning in 2009. While we had a strong reputation among our industry peers, few people outside the development community knew much about what we do or the quality of our work. We wanted our profile to match our achievements, and goals. Dunn Thexton PR has helped increase Rize’s awareness in the English and Chinese speaking communities, which has been valuable both for our reputation as well as increased sales for our homes. The Dunn Thexton PR team are our hands-on partners and they continue to work closely with us on our project and company profile today.

Will Lin

CEO, Rize Alliance

Thexton PR took the time to genuinely get to know who we are and what we do. They not only shared our story and vision with our city, but spread the word nationally and internationally. It’s an indescribable feeling to see your story splashed across the front page of the newspaper, being shared on multiple popular blogs and getting incredible feedback on social media. We could not be more grateful for the hard work, kindness and passion we’ve experienced through working with Thexton PR.

Jenny Konkin

President & Co-Founder, Whole Way House

Dealing with Dunn Thexton PR is amazing. In a world of PR agencies not taking the time to consider a website’s content to see if their story is a fit, it’s refreshing working with the Dunn Thexton PR team. Their personalized approach is second to none and they don’t bombard you with irrelevant press releases. When I get an email from them, I definitely open it.

Karm Sumal,

Editor, Vancity Buzz

I have been doing business with Dunn Thexton PR for at least a decade, first in my role as Vancouver Sun journalist, and in recent years, as a Globe and Mail real estate columnist. Patricia Dunn and Rachel Thexton are regarded among Vancouver media as smart, trustworthy, and professional team. They deliver information on behalf of their clients with thorough research, a savvy knowledge of media and the industry, and a manner that is so prompt and courteous, they are a blessing to any reporter on a tight deadline. I know that if I need accurate information or assistance in a hurry, they’ll provide it without hesitation. Also, they don’t just abandon a story once it’s been covered – they keep me informed of any relevant updates. They have consistently proven themselves as highly competent and top-notch professionals. 

Kerry Gold

Globe and Mail

Dunn Thexton PR stands out in today’s PR landscape because of its people. They make real-life connections, provide valuable and relevant information, and cultivate relationships that go beyond the news desk or the computer screen. I want to tell their clients’ stories because that respect and trust is there.

Rebecca Bollwitt


Case Studies

Starbucks La Boulange Canadian Launch

The Jervis by Intracorp

Private Residences at Hotel Georgia

British Pacific Properties – Women in Media High Tea

BosaSPACE – Bosa Properties

Tostitos Not Your Average Food Truck Launch


Contact Us

Suite 300 – 422 Richards St,
Vancouver, BC, Canada    V6B 2Z4

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