British Columbia is the most ethnically diverse province in Canada. Almost 30 percent of B.C residents immigrated to the province from another country and close to one-quarter of B.C. residents are a visible minority. Five percent of the B.C population is Indigenous and, according to Statistics Canada, Indigenous people represent one of the youngest populations in Canada while it is projected that Canada’s Indigenous population could reach up to 3.2 million by 2041.

Our team builds communications strategies tailored to multicultural audiences, as appropriate, based on what is meaningful to each community. Our strategies are culturally relevant, involving the counsel of those from various cultures, and timely. We are continuously building authentic relationships with multicultural media and digital leaders, to learn and provide meaningful news and experiences to everyone- not only the English-speaking Caucasian Canadian.