PR Flashback I am sometimes asked how one can “go viral”. The answer is that you cannot control this. The public, media, and social media communities latch on to certain… Read More »The PR Campaign About Toast That Went Viral!
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we… Read More »Rachel Thexton Connects Podcast presents authentic dialogue
Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johnson, and… Read More »Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself.… Read More »Understanding PR and Its Value- A Misunderstood Marketing Tool
As the new Communications Chair for ULI BC, Rachel Thexton sourced four local sustainability thought-leaders to participate in a virtual Zoom discussion on The Future of Sustainable Building: Mass Timber’s… Read More »Case Study: Rachel Thexton organizes sustainability event as new ULI BC Communications Chair
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text] Media Training plays a very important role when stepping out to chat with media for the first time. Even if you are a seasoned vet doing interviews… Read More »Media Training Tips and Tricks with Allan Coen and Rachel Thexton
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text] Working both as a PR consultant and a blogger, Dee de los Santos brings a different perspective with her work at Thexton Public Relations. Having been… Read More »Our Team: Dee de los Santos
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text] A staple in the Chinese media, Rancy Zhang has transitioned over to Public Relations and Digital Marketing. She brings with her years of experience in broadcast… Read More »Our Team: Rancy Zhang
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text]Recently,Rachel (Thexton PR) analyzed a Twitter exchange between Kanye West and Wiz Khalifa on Huffington Post. She breaks down the word battle between the stars into social… Read More »Kanye’s Twitter Feud Is A Lesson In What’s Off Limits Online – Rachel on Huffington Post