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Best ways to work with your PR firm

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[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text]Getting maximum value for your PR dollar 

Your goal is to grow your business and you’ve engaged a PR agency to help. Here’s a few tips to make sure you get the maximum results from your PR consultants:

Best Ways 3_0Keep your consultant close. Like most suppliers,cheapest visit this erectile PR practitioners jump to the pump if they know you are interested and engaged. If they don’t hear from you, illness they will lack the information they need to be effective- and their results will probably reflect your lack of enthusiasm.

Keep your consultant in the loop. PR people monitor what’s happening daily in the news and communicate regularly with media and bloggers, story so if you talk to us, it helps identify timely news stories arising from your business.

Keep talking. Most consultants are keen to know more about your business strategy and how PR can fit with your plans and goals. The more we know, the more we can help.

Keep us connected. Connecting us with your partners, suppliers or philanthropic [partners] will help us see the whole picture, and come up with creative ideas to build buzz about your brand.

Keep asking questions. Like everyone else, PR people love to talk about what they know and you’ll learn what makes a story interesting, and how best to tell it (they are your stories, after all).

Keep keen. It takes energy and ideas to keep feeding the PR machine but it’s worth the effort (short stat here on effectiveness of PR versus traditional advertising?)..

Keep it coming. Stay active and involved in your social media strategy. We can advise and help implement to online platforms, but it’s important that your company’s principals are involved if you want to be seen as authentic.

Keep it real. News is based on what’s new, real and interesting, and your PR consultant can help frame your stories to make them consumable for media or bloggers. Pushing out a stale story – even if you think it’s fascinating – doesn’t help enhance your coverage, or your credibility. Rely on your consultant’s expertise here. They will try to be diplomatic (really).

Keep on track. The best profile arrives from a well-crafted communications strategy, well executed. Involve your PR agency in crafting the strategy as we may think of profile opportunities that haven’t occurred to your marketing or advertising agency as we have different focuses.

Keep on trucking! Straight-ahead advertising will buy you guaranteed space- for a price. Earning free editorial coverage can take work, and patience. Not all your company’s stories will stick, so don’t give up on your PR firm if their news releases and pitch ideas don’t get you valuable media coverage immediately.Good PR pros love what they do, have fun working through a strategy to build buzz about a client and are just as thrilled as you to see results. Keep us informed and, as a team, we will spread your messages far and wide.[/vc_column_text][/vc_column][/vc_row]