Thexton PR supported Borrowell with generating media and digital news profile
for their launch of Rent Advantage, while focusing on large urban Canadian
markets.
Thexton PR executed media relations, via personalized pitching, to generate a
variety of print, digital, and broadcast coverage for the company’s exciting
announcement. Coverage highlights included The Globe and Mail, Daily Hive
National and Storeys.com, along with regional media features on popular
morning, evening, and weekend radio in Toronto, Vancouver, and northern BC. In
addition, CTV News Ottawa featured the story, and coverage appeared on online news sites, including a feature on VancouverIsAwesome.com
and several financial and real estate trade news websites. Thexton PR secured
both a Calgary and Toronto- based podcast feature interview and news that ran
in multicultural outlets in Chinese, Iranian and French.
In addition to Thexton PR’s support with strategy, drafting of materials, editing,
media briefings, research, media/digital relations, and personalized pitching, the
profile generated significant PR value for Borrowell in a short three months of
communications execution with 35 total profile pieces.
