Recently,Rachel (Thexton PR) analyzed a Twitter exchange between Kanye West and Wiz Khalifa on Huffington Post. She breaks down the word battle between the stars into social media advice and PR lessons to be learnt.
“You or your business may not have 18 million followers on Twitter, but the lessons from this impulsive online exchange can serve as a lesson for anyone who has an online profile. When you communicate instantly through social media, it’s easy to find yourself caught up in an emotional exchange with another user who is criticizing you or your brand.
Often there is no one there to tell you to pause and think about your response, and a post that is either inaccurate or offensive can have you rushing for the keyboard to right the wrong and push back.
Here are a few PR lessons from the Kanye West Twitter feud that will prevent you from having to issue an apology for your own online behaviour.”