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Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022

How a company, organization, or personal brand handles issues that arise often determines whether they become a crisis or a mistake and/or misunderstanding that is soon forgotten. Having a PR crisis plan in place is vital. In the Daily Hive column, Rachel describes what went wrong and what could have been done differently, while highlighting her take on the top three biggest PR blunders of the year.

Read the column here: The worst PR disasters of 2022, and how they should’ve been handled | Curated ( 

Read other stories by Rachel Thexton:

Opinion: It took too long for companies to cut ties with Kanye West | News (