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Rachel Thexton shares PR expertise with The Canadian Press.

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Rachel Thexton spoke with Canadian Press business reporter Rosa Saba about Canadian grocers and how PR mistakes have resulted in reputation issues within the sector. The article ran prominently in 30+ Canadian media outlets including BNN BloombergNational PostVancouver SunToronto Star, and Yahoo News Canada.

Rachel emphasizes the defensive social media tone that Loblaws took when criticized for ending their No Name product price freeze, along with having the well compensated, and wealthy business leader Galen Weston, as the face of the brand, both while Canadians struggled to buy groceries in a challenging economy, hurt the brand’s reputation.

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