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Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.

Even after offending several cultural communities with his shocking comments and displays of erratic behaviour, corporate America stuck by the superstar. Why? How did this hurt West himself, as well as his brand partners? Read more here: Opinion: It took too long for companies to cut ties with Kanye West | News (

Written for Daily Hive by Rachel Thexton, Principal at Thexton Public Relations, with two decades of PR and communications experience.

For more entertainment-based PR analysis: Analysis: Why Amber Heard lost credibility in her case against Johnny Depp