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Women of Options 2022: Game Changers

Case Study

Thexton PR partnered with Options Community Services, via Anchor Marketing, to build profile for the annual Women of Options fundraising campaign. From developing a communications strategy to outlining specific tactics for reaching both digital influencers and traditional media, Rachel Thexton put a plan in place that set the team for profile-building success. In addition to media training, pre- interview briefing sessions, and drafting media materials, Thexon PR leveraged relationships with key media to generate top media features in English, Punjabi, Chinese and Korean media outlets. Rachel Thexton used a personalized approach, with handwritten notes to influencers, and delivered these with media pitches/materials and Women of Options-related gear for social media postings.

Thexton PR continued to develop new angles and pitch approaches that kept the media momentum going for several months.