I have been doing PR and strategic communications for over two decades and for much of that time I have serviced a variety of real estate developers, non-profit organizations, and… Read More »Why PR Consistency is Vital and Essential when Times are Tough
There is much focus on influencers, bloggers, and digital strategy in 2022 PR and communications discussion. These are valuable parts of building profile and important dialogue with communities. Still, communicators… Read More »Media Relations, Building Profile and Best Practices
As the new Communications Chair for ULI BC, Rachel Thexton sourced four local sustainability thought-leaders to participate in a virtual Zoom discussion on The Future of Sustainable Building: Mass Timber’s… Read More »Case Study: Rachel Thexton organizes sustainability event as new ULI BC Communications Chair
Firing her PR team, and hiring a new one mid-trial, was not effective and done too late to save her image. Throughout the trial and with the court finding that… Read More »Daily Hive Opinion Piece: Why Amber Heard lost her credibility
Working with Digital Influencers How PR teams can build online profile, while respecting the Influencer role The media landscape changed long ago and now even traditional media outlets often… Read More »Working with Digital Influencers
PR is an important dialogue between you and the public. It gives you an opportunity to share your thoughts, expertise, and recommendations, and can also establish you as an trusted… Read More »PR Mistakes- What to avoid in public relations
While passing through Vancouver’s downtown eastside, it is easy to feel shocked and saddened by seeing those who seem to have lost their way. From long lineups at meal kitchens to those openly sick with drug addiction, there are so many men and women living in pain, without much to call their own.