PR and ROI
Are companies missing out due to a lack of understanding of PR’s value? Rachel Thexton-Principal, Thexton PR Senior executives like data, sales increases, and clear metrics related to what is… Read More »PR and ROI
Are companies missing out due to a lack of understanding of PR’s value? Rachel Thexton-Principal, Thexton PR Senior executives like data, sales increases, and clear metrics related to what is… Read More »PR and ROI
Today is Saturday. It is a day when we would usually lounge around the house, enjoy extra treats, and maybe hit up a local park. It was raining today so… Read More »A Final Letter to My Best Friend
As a PR professional with over two decades of experience, I have serviced a wide range of clients. I am also the owner of my own “small but mighty” PR… Read More »PR Training Sessions
By Rachel Thexton I lost my 16-year-old best friend this week. As his heart stopped peacefully whileRay Charles played on the vet office computer in a dimly lit room designed… Read More »It’s Just a Dog
In this written piece, I speak to communications and crisis, while sharing the small amount of knowledge I have learned from Indigenous peers, but it’s best to learn more from… Read More »Racism is prevalent in Vancouver and this discrimination needs to stop immediately.
In January, Thexton PR Principal Rachel Thexton launched a podcast called Rachel Thexton Connects with the goal of having meaningful conversations with people doing amazing things in Vancouver, those who can speak… Read More »Rachel Thexton Connects
Thexton PR Principal Rachel Thexton drafted a column for top Canadian digital news outlet Daily Hive about the online consumer backlash due to the end of the Loblaws No Name product price freeze, and the… Read More »Loblaws Case Study
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we… Read More »Rachel Thexton Connects Podcast presents authentic dialogue
In my first podcast episode, I talk with one of Canada’s top bloggers; Rebecca Bollwitt of Miss604.com. Rebecca was one of the first in the Canadian blogger scene, and during our… Read More »Is Blogging Dead? Miss 604’s Rebecca Bollwitt shares her experience, and trust me; blogging is alive and well!
Within the PR and communications space, lies issues management. This is taking steps to resolve an issue before it becomes a crisis for a brand, whether it be a business,… Read More »Issues Management