A Challenge to Companies Without PR in the 2026 Business Plan.
Photo taken by Rachel Thexton 5 Reasons Leaders S5 Reasons Leaders Should Consider a PR Strategy When you saw the photo attached to this article, you likely noticed it. Why? Perhaps because it’s an unfamiliar scene, there is emotion behind the visual, and it implies there may be a story connected to this photo that […]
Rachel Thexton Connects and Thexton Public Relations Featured in Vancouver Guardian.
Read full feature https://vancouverguardian.com/homegrown-business-rachel-thexton-of-thexton-public-relations/ Read full feature https://vancouverguardian.com/vancouver-content-creator-rachel-thexton/
The PR Campaign About Toast That Went Viral!
PR Flashback I am sometimes asked how one can “go viral”. The answer is that you cannot control this. The public, media, and social media communities latch on to certain stories and initiatives, and sometimes it’s expected, while often it’s a surprise. You can design creative and surprising angles and task your PR pro with […]
Rachel Thexton Connects Podcast presents authentic dialogue
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we may be relying on to form our beliefs, are not helping us to move forward in productive ways. Learning and truly creating change and connection […]
Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation
Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johnson, and his 12-year-old granddaughter Tori of Bella Bella, BC’s Heiltsuk Nation. While referencing basics in crisis communications, Rachel Thexton personalized this through the imagined pain and […]
Understanding PR and Its Value- A Misunderstood Marketing Tool
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself. As communicators, we should focus more on educating businesses about what we do and how it can generate awareness for your business, change issues within […]
Sample of the Portland Petfood Company Case Study
Case Study: Rachel Thexton organizes sustainability event as new ULI BC Communications Chair
As the new Communications Chair for ULI BC, Rachel Thexton sourced four local sustainability thought-leaders to participate in a virtual Zoom discussion on The Future of Sustainable Building: Mass Timber’s Role, Rising Costs, and Meeting Provincial Code. After working with ULI BC to produce the structure and event theme, Rachel worked with each speaker to […]
Media Training Tips and Tricks with Allan Coen and Rachel Thexton
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text] Media Training plays a very important role when stepping out to chat with media for the first time. Even if you are a seasoned vet doing interviews frequently,there is still much value to get from a training session. Media Training helps you find any places to improve upon, prepare you for hard […]
Our Team: Dee de los Santos
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text] Working both as a PR consultant and a blogger, Dee de los Santos brings a different perspective with her work at Thexton Public Relations. Having been in public relations for over ten years, she has seen the industry change dramatically. With these changes in recent years, Dee has broadened her skill […]