Angel Araujo Heads North to Build His Family The second story of a new Canadian is one much closer to me but one worth telling. After some convincing, my Dominican Republic (D.R) born and raised husband of five and a half years allowed me to share some of his story. I am clearly biased but […]
Moving to Canada from The Caribbean- Leaving Sandy Beaches for Snowy Mountains
Carlos Jose Santana is twenty-seven years old and now resides on the north shore of Vancouver with his partner. For anyone who has visited a Caribbean country like The Dominican Republic (D.R), Carlos’ native land, you might wonder why one would choose to leave behind the sunny warmth and a more laid-back lifestyle […]
Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022
How a company, organization, or personal brand handles issues that arise often determines whether they become a crisis or a mistake and/or misunderstanding that is soon forgotten. Having a PR crisis plan in place is vital. In the Daily Hive column, Rachel describes what went wrong and what could have been done differently, while highlighting her take […]
Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.
Even after offending several cultural communities with his shocking comments and displays of erratic behaviour, corporate America stuck by the superstar. Why? How did this hurt West himself, as well as his brand partners? Read more here: Opinion: It took too long for companies to cut ties with Kanye West | News (dailyhive.com) For more […]
Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation
Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johnson, and his 12-year-old granddaughter Tori of Bella Bella, BC’s Heiltsuk Nation. While referencing basics in crisis communications, Rachel Thexton personalized this through the imagined pain and […]
Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.
The piece emphasized the corporate world’s need to strengthen its mental health education offerings and requirements for team members and listed tips on how the workplace can be a more supportive and knowledgeable environment for those with mental illness or mental health struggles. To read more, see this link https://dailyhive.com/vancouver/world-mental-health-day The post ran nationally in […]
Understanding PR and Its Value- A Misunderstood Marketing Tool
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself. As communicators, we should focus more on educating businesses about what we do and how it can generate awareness for your business, change issues within […]
Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications
Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications as a part of his Business Profile video series. Mario has been a leading Alberta journalist for decades and Rachel has always enjoyed pitching timely angles his way. In the interview with Mario, Rachel talks about PR in 2022, why companies […]
Thexton PR has had the honour of providing PR services to non-profit organization Whole Way House for the past decade.
National Daily Hive Opinion Piece on Reputation Management
