It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself.… Read More »Understanding PR and Its Value- A Misunderstood Marketing Tool
Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications as a part of his Business Profile video series. Mario has been a leading Alberta journalist… Read More »Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications
Case Study Thexton PR partnered with Options Community Services, via Anchor Marketing, to build profile for the annual Women of Options fundraising campaign. From developing a communications strategy to outlining… Read More »Women of Options 2022: Game Changers
I have been doing PR and strategic communications for over two decades and for much of that time I have serviced a variety of real estate developers, non-profit organizations, and… Read More »Why PR Consistency is Vital and Essential when Times are Tough
There is much focus on influencers, bloggers, and digital strategy in 2022 PR and communications discussion. These are valuable parts of building profile and important dialogue with communities. Still, communicators… Read More »Media Relations, Building Profile and Best Practices
As the new Communications Chair for ULI BC, Rachel Thexton sourced four local sustainability thought-leaders to participate in a virtual Zoom discussion on The Future of Sustainable Building: Mass Timber’s… Read More »Case Study: Rachel Thexton organizes sustainability event as new ULI BC Communications Chair
Firing her PR team, and hiring a new one mid-trial, was not effective and done too late to save her image. Throughout the trial and with the court finding that… Read More »Daily Hive Opinion Piece: Why Amber Heard lost her credibility