I have been doing PR and strategic communications for over two decades and for much of that time I have serviced a variety of real estate developers, non-profit organizations, and… Read More »Why PR Consistency is Vital and Essential when Times are Tough
There is much focus on influencers, bloggers, and digital strategy in 2022 PR and communications discussion. These are valuable parts of building profile and important dialogue with communities. Still, communicators… Read More »Media Relations, Building Profile and Best Practices
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Firing her PR team, and hiring a new one mid-trial, was not effective and done too late to save her image. Throughout the trial and with the court finding that… Read More »Daily Hive Opinion Piece: Why Amber Heard lost her credibility
PR is an important dialogue between you and the public. It gives you an opportunity to share your thoughts, expertise, and recommendations, and can also establish you as an trusted… Read More »PR Mistakes- What to avoid in public relations
While passing through Vancouver’s downtown eastside, it is easy to feel shocked and saddened by seeing those who seem to have lost their way. From long lineups at meal kitchens to those openly sick with drug addiction, there are so many men and women living in pain, without much to call their own.