BC companies must prioritize the province’s multicultural demographics. PR consistently evolves. Professional development, research, and recognizing the changes in how people consume news, and share information, are critical for ongoing… Read More »Diversity and PR
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we… Read More »Rachel Thexton Connects Podcast presents authentic dialogue
As we enter a new year, companies may be considering incorporating public relations into their marketing plans, or perhaps they are considering a change in their PR service providers. PR… Read More »Red flags: Five Indications that you are Considering the Wrong PR Agency or Consultant
2022 was a busy, successful, and fun year working with a diverse group of wonderful clients. Here is a sample of last year’s client success pieces. I wish that I… Read More »2022 PR Highlights
Angel Araujo Heads North to Build His Family The second story of a new Canadian is one much closer to me but one worth telling. After some convincing, my Dominican… Read More »
The piece emphasized the corporate world’s need to strengthen its mental health education offerings and requirements for team members and listed tips on how the workplace can be a more… Read More »Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself.… Read More »Understanding PR and Its Value- A Misunderstood Marketing Tool