The PR Campaign About Toast That Went Viral!
PR Flashback I am sometimes asked how one can “go viral”. The answer is that you cannot control this. The public, media, and social media communities latch on to certain stories and initiatives, and sometimes it’s expected, while often it’s a surprise. You can design creative and surprising angles and task your PR pro with […]
Diversity and PR
BC companies must prioritize the province’s multicultural demographics. PR consistently evolves. Professional development, research, and recognizing the changes in how people consume news, and share information, are critical for ongoing success in the field. One area where I’ve stood firm, since becoming a Vancouver-based PR business owner in 2010, is recognizing the diversity of our […]
Rachel Thexton Connects Podcast presents authentic dialogue
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we may be relying on to form our beliefs, are not helping us to move forward in productive ways. Learning and truly creating change and connection […]
Red flags: Five Indications that you are Considering the Wrong PR Agency or Consultant
As we enter a new year, companies may be considering incorporating public relations into their marketing plans, or perhaps they are considering a change in their PR service providers. PR is an important way for companies to build profile for their brand, generate awareness for a product or service, manage reputation or even handle an […]
2022 PR Highlights
2022 was a busy, successful, and fun year working with a diverse group of wonderful clients. Here is a sample of last year’s client success pieces. I wish that I could share it all! I continued my two decades of real estate-related work by supporting developers such as Wesgroup Properties, Cape Group, and Beedie and by joining ULI BC as Communications […]
Angel Araujo Heads North to Build His Family The second story of a new Canadian is one much closer to me but one worth telling. After some convincing, my Dominican Republic (D.R) born and raised husband of five and a half years allowed me to share some of his story. I am clearly biased but […]
Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.
The piece emphasized the corporate world’s need to strengthen its mental health education offerings and requirements for team members and listed tips on how the workplace can be a more supportive and knowledgeable environment for those with mental illness or mental health struggles. To read more, see this link https://dailyhive.com/vancouver/world-mental-health-day The post ran nationally in […]
Understanding PR and Its Value- A Misunderstood Marketing Tool
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself. As communicators, we should focus more on educating businesses about what we do and how it can generate awareness for your business, change issues within […]
Sample of the Portland Petfood Company Case Study
