2022 PR Highlights
2022 was a busy, successful, and fun year working with a diverse group of wonderful clients. Here is a sample of last year’s client success pieces. I wish that I could share it all! I continued my two decades of real estate-related work by supporting developers such as Wesgroup Properties, Cape Group, and Beedie and by joining ULI BC as Communications […]
Moving to Canada from The Caribbean- Leaving Sandy Beaches for Snowy Mountains
Carlos Jose Santana is twenty-seven years old and now resides on the north shore of Vancouver with his partner. For anyone who has visited a Caribbean country like The Dominican Republic (D.R), Carlos’ native land, you might wonder why one would choose to leave behind the sunny warmth and a more laid-back lifestyle […]
Understanding PR and Its Value- A Misunderstood Marketing Tool
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself. As communicators, we should focus more on educating businesses about what we do and how it can generate awareness for your business, change issues within […]
Sample of the Portland Petfood Company Case Study
Case Study: Rachel Thexton organizes sustainability event as new ULI BC Communications Chair
As the new Communications Chair for ULI BC, Rachel Thexton sourced four local sustainability thought-leaders to participate in a virtual Zoom discussion on The Future of Sustainable Building: Mass Timber’s Role, Rising Costs, and Meeting Provincial Code. After working with ULI BC to produce the structure and event theme, Rachel worked with each speaker to […]
Kanye’s Twitter Feud Is A Lesson In What’s Off Limits Online – Rachel on Huffington Post
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text]Recently,Rachel (Thexton PR) analyzed a Twitter exchange between Kanye West and Wiz Khalifa on Huffington Post. She breaks down the word battle between the stars into social media advice and PR lessons to be learnt. “You or your business may not have 18 million followers on Twitter, but the lessons from this […]
My $%^# ups as a PR Pro – and how I learned from them.
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text]I have been working in PR for 12 years and during that time,much has changed in the field. The way in which we communicate and consume news has changed and therefore our role as communicators has taken some flips and landed in new territory. Media now has a strong social component and […]
Holiday Pitching – What NOT to do.
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text]Media and blogger outreach is an important skill for the PR professional. When it comes to getting attention for your clients’ latest news, event, product or service, communication with media takes careful planning. As PR pros, your relationships with the media and blogging community are a vital part of your reputation as […]
Chinese Social Media: A Quick Intro
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text]With Vancouver’s changing demographics, it’s increasingly vital to incorporate Chinese PR strategies in your communications and marketing plans. As a multilingual public relations agency, Dunn PR pays close attention to what’s new and effective on Chinese social media platforms. Currently the most popular Chinese language platforms globally are WeChat and Sina Weibo. […]
Helping to Tell Stories That Matter
[vc_row][vc_column][us_page_title align=”center”][us_separator show_line=”1″ line_width=”30″][vc_column_text]As a public relations professional at Thexton PR, I reach out to B.C.’s media and blogging community on a daily basis. My interest in bloggers started years ago when I was amazed by the influence and following these writers and photographers were building online. Vancouver’s Miss 604 was one of the first bloggers I […]