A Challenge to Companies Without PR in the 2026 Business Plan.
Photo taken by Rachel Thexton 5 Reasons Leaders S5 Reasons Leaders Should Consider a PR Strategy When you saw the photo attached to this article, you likely noticed it. Why? Perhaps because it’s an unfamiliar scene, there is emotion behind the visual, and it implies there may be a story connected to this photo that […]
Rachel Thexton Connects and Thexton Public Relations Featured in Vancouver Guardian.
Read full feature https://vancouverguardian.com/homegrown-business-rachel-thexton-of-thexton-public-relations/ Read full feature https://vancouverguardian.com/vancouver-content-creator-rachel-thexton/
The PR Campaign About Toast That Went Viral!
PR Flashback I am sometimes asked how one can “go viral”. The answer is that you cannot control this. The public, media, and social media communities latch on to certain stories and initiatives, and sometimes it’s expected, while often it’s a surprise. You can design creative and surprising angles and task your PR pro with […]
Diversity and PR
BC companies must prioritize the province’s multicultural demographics. PR consistently evolves. Professional development, research, and recognizing the changes in how people consume news, and share information, are critical for ongoing success in the field. One area where I’ve stood firm, since becoming a Vancouver-based PR business owner in 2010, is recognizing the diversity of our […]
Rachel Thexton writes on “The Attack on News” and PR’s Next Move.
With newsroom closures and layoffs already looming over talented local journalists, new digital policies are now making it harder for Canadians to share and access news from media outlets. Rachel Thexton shared her thoughts on the digital news and social media developments with Business in Vancouver, while also providing tips for PR professionals as they also […]
PR and ROI
Are companies missing out due to a lack of understanding of PR’s value? Rachel Thexton-Principal, Thexton PR Senior executives like data, sales increases, and clear metrics related to what is accomplished with a marketing spend. Advertising tends to be a common spend for executives because it provides them with complete control over content, medium, and […]
Loblaws Case Study
Thexton PR Principal Rachel Thexton drafted a column for top Canadian digital news outlet Daily Hive about the online consumer backlash due to the end of the Loblaws No Name product price freeze, and the way in which the company responded to, and engaged with, Canadians on social media after making the announcement. Rachel stressed the defensive tone and lack […]
Rachel Thexton Connects Podcast presents authentic dialogue
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we may be relying on to form our beliefs, are not helping us to move forward in productive ways. Learning and truly creating change and connection […]
Issues Management
Within the PR and communications space, lies issues management. This is taking steps to resolve an issue before it becomes a crisis for a brand, whether it be a business, organization or individual. An issue that is left unmanaged can become a crisis by affecting the public’s trust in the brand, creating negative associations around […]
Red flags: Five Indications that you are Considering the Wrong PR Agency or Consultant
As we enter a new year, companies may be considering incorporating public relations into their marketing plans, or perhaps they are considering a change in their PR service providers. PR is an important way for companies to build profile for their brand, generate awareness for a product or service, manage reputation or even handle an […]