BC companies must prioritize the province’s multicultural demographics. PR consistently evolves. Professional development, research, and recognizing the changes in how people consume news, and share information, are critical for ongoing… Read More »Diversity and PR
With newsroom closures and layoffs already looming over talented local journalists, new digital policies are now making it harder for Canadians to share and access news from media outlets. Rachel… Read More »Rachel Thexton writes on “The Attack on News” and PR’s Next Move.
Are companies missing out due to a lack of understanding of PR’s value? Rachel Thexton-Principal, Thexton PR Senior executives like data, sales increases, and clear metrics related to what is… Read More »PR and ROI
Thexton PR Principal Rachel Thexton drafted a column for top Canadian digital news outlet Daily Hive about the online consumer backlash due to the end of the Loblaws No Name product price freeze, and the… Read More »Loblaws Case Study
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we… Read More »Rachel Thexton Connects Podcast presents authentic dialogue
Within the PR and communications space, lies issues management. This is taking steps to resolve an issue before it becomes a crisis for a brand, whether it be a business,… Read More »Issues Management
As we enter a new year, companies may be considering incorporating public relations into their marketing plans, or perhaps they are considering a change in their PR service providers. PR… Read More »Red flags: Five Indications that you are Considering the Wrong PR Agency or Consultant
2022 was a busy, successful, and fun year working with a diverse group of wonderful clients. Here is a sample of last year’s client success pieces. I wish that I… Read More »2022 PR Highlights
Carlos Jose Santana is twenty-seven years old and now resides on the north shore of Vancouver with his partner. For anyone who has visited a Caribbean country like… Read More »Moving to Canada from The Caribbean- Leaving Sandy Beaches for Snowy Mountains
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself.… Read More »Understanding PR and Its Value- A Misunderstood Marketing Tool