As we enter a new year, companies may be considering incorporating public relations into their marketing plans, or perhaps they are considering a change in their PR service providers. PR… Read More »Red flags: Five Indications that you are Considering the Wrong PR Agency or Consultant
Thexton PR supported Borrowell with generating media and digital news profilefor their launch of Rent Advantage, while focusing on large urban Canadianmarkets.Thexton PR executed media relations, via personalized pitching, to… Read More »Borrowell Case Study 2022
Thexton PR works with Wesgroup Properties, providing the company with PRand communications services. Support includes building profile for thebrand, and its leadership team, while generating publicity for projects andhelping to meet… Read More »Wesgroup Properties Case Study
2022 was a busy, successful, and fun year working with a diverse group of wonderful clients. Here is a sample of last year’s client success pieces. I wish that I… Read More »2022 PR Highlights
How a company, organization, or personal brand handles issues that arise often determines whether they become a crisis or a mistake and/or misunderstanding that is soon forgotten. Having a PR… Read More »Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022
Even after offending several cultural communities with his shocking comments and displays of erratic behaviour, corporate America stuck by the superstar. Why? How did this hurt West himself, as well… Read More »Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.
Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johnson, and… Read More »Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation
The piece emphasized the corporate world’s need to strengthen its mental health education offerings and requirements for team members and listed tips on how the workplace can be a more… Read More »Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself.… Read More »Understanding PR and Its Value- A Misunderstood Marketing Tool
Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications as a part of his Business Profile video series. Mario has been a leading Alberta journalist… Read More »Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications