How a company, organization, or personal brand handles issues that arise often determines whether they become a crisis or a mistake and/or misunderstanding that is soon forgotten. Having a PR… Read More »Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022
Even after offending several cultural communities with his shocking comments and displays of erratic behaviour, corporate America stuck by the superstar. Why? How did this hurt West himself, as well… Read More »Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.
Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johnson, and… Read More »Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation
The piece emphasized the corporate world’s need to strengthen its mental health education offerings and requirements for team members and listed tips on how the workplace can be a more… Read More »Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself.… Read More »Understanding PR and Its Value- A Misunderstood Marketing Tool
Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications as a part of his Business Profile video series. Mario has been a leading Alberta journalist… Read More »Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications
Case Study Thexton PR partnered with Options Community Services, via Anchor Marketing, to build profile for the annual Women of Options fundraising campaign. From developing a communications strategy to outlining… Read More »Women of Options 2022: Game Changers
I have been doing PR and strategic communications for over two decades and for much of that time I have serviced a variety of real estate developers, non-profit organizations, and… Read More »Why PR Consistency is Vital and Essential when Times are Tough