Thexton PR Principal Rachel Thexton drafted a column for top Canadian digital news outlet Daily Hive about the online consumer backlash due to the end of the Loblaws No Name product price freeze, and the… Read More »Loblaws Case Study
280 characters is simply not enough to have meaningful dialogue, as some of us do via chats on Twitter. The division and judgment we are experiencing, and the stigmas we… Read More »Rachel Thexton Connects Podcast presents authentic dialogue
Within the PR and communications space, lies issues management. This is taking steps to resolve an issue before it becomes a crisis for a brand, whether it be a business,… Read More »Issues Management
As we enter a new year, companies may be considering incorporating public relations into their marketing plans, or perhaps they are considering a change in their PR service providers. PR… Read More »Red flags: Five Indications that you are Considering the Wrong PR Agency or Consultant
Thexton PR supported Borrowell with generating media and digital news profilefor their launch of Rent Advantage, while focusing on large urban Canadianmarkets.Thexton PR executed media relations, via personalized pitching, to… Read More »Borrowell Case Study 2022
Thexton PR works with Wesgroup Properties, providing the company with PRand communications services. Support includes building profile for thebrand, and its leadership team, while generating publicity for projects andhelping to meet… Read More »Wesgroup Properties Case Study
2022 was a busy, successful, and fun year working with a diverse group of wonderful clients. Here is a sample of last year’s client success pieces. I wish that I… Read More »2022 PR Highlights
How a company, organization, or personal brand handles issues that arise often determines whether they become a crisis or a mistake and/or misunderstanding that is soon forgotten. Having a PR… Read More »Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022
Even after offending several cultural communities with his shocking comments and displays of erratic behaviour, corporate America stuck by the superstar. Why? How did this hurt West himself, as well… Read More »Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.
Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johnson, and… Read More »Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation