Angel Araujo Heads North to Build His Family The second story of a new Canadian is one much closer to me but one worth telling. After some convincing, my Dominican… Read More »
Moving to Canada from The Caribbean- Leaving Sandy Beaches for Snowy Mountains
Carlos Jose Santana is twenty-seven years old and now resides on the north shore of Vancouver with his partner. For anyone who has visited a Caribbean country like… Read More »Moving to Canada from The Caribbean- Leaving Sandy Beaches for Snowy Mountains
Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022
How a company, organization, or personal brand handles issues that arise often determines whether they become a crisis or a mistake and/or misunderstanding that is soon forgotten. Having a PR… Read More »Rachel Thexton recently wrote a column for the national Daily Hive platforms on the worst PR disasters of 2022
Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.
Even after offending several cultural communities with his shocking comments and displays of erratic behaviour, corporate America stuck by the superstar. Why? How did this hurt West himself, as well… Read More »Rachel Thexton writes a national Daily Hive piece on Kanye West and the corporate world’s delay in parting ways with the rapper.
Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation
Rachel Thexton was both honoured and saddened to write a column for Daily Hive on the recent lack of leadership attendance at an apology ceremony for Indigenous victims of discrimination Maxwell Johnson, and… Read More »Rachel Thexton writes for Daily Hive on Crisis Communications and Indigenous Reconciliation
Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.
The piece emphasized the corporate world’s need to strengthen its mental health education offerings and requirements for team members and listed tips on how the workplace can be a more… Read More »Rachel Thexton wrote a guest post for the digital news website Daily Hive for October 10th’s World Mental Health Day.
Understanding PR and Its Value- A Misunderstood Marketing Tool
It seems hard to believe but many senior executives don’t truly understand public relations, its value and how it helps a company. I blame this on the PR industry itself.… Read More »Understanding PR and Its Value- A Misunderstood Marketing Tool
Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications
Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications as a part of his Business Profile video series. Mario has been a leading Alberta journalist… Read More »Rachel Thexton had the honour of speaking with seasoned journalist Mario Toneguzzi about PR and communications